Representing
banking in the
third millennium
ABI Eventi
Communicating the world of finance in a new, up-to-date way in order to project it towards the future and todays online world.
the idea
ABI Eventi (part of the Italian Bankers Association) organize and manage seminars in the world of finance and needed to up-date their way of operating. The solution: bring their business online with a powerful website.
the execution
Design and development of a new web portale, all completely managed via a custom-made CMS. All events are managed via the website with users able to register online and receive their passes via email.
The CMS provides an easy way to help upload and manage multimedia files (photos, videos, documents) giving the client unprecedented control over how their events are promoted and offering the target marketa truly interactive experience.
Multimedia archive of events containing photo galleries, audio/video material and documentation, all managed by a powerful CMS tailor-made to the client's specifications.
Online signup with all the steps necessary in order to register for an event, accessible directly via the website. Automatic electronic confirmation via email with event pass in PDF format, all presented with a coherent and appealing visual style. Located on the event pass is a barcode to help manage and speed up entry to the actual seminar.
the results
the numbers
- 13,000 unique visits per month (average)
- Peak of 35,500 page views per month
- +14,000 registered users
- +16,000 people registered for seminars via website (40% of total)
- 2,739 videos uploaded
- 22,454 photos uploaded in 713 galleries
- 3,740 downloadable documents