The world of work
of today is a
serious game
Italia Lavoro
The challenge of developing a tool to help engage and educate today's "digital youth" about the world of work and their future career path.
the idea
Create a video game in order to approach the seriousness of the topic in a light-hearted and fun manner, as well as engage the target audience in a familiar way.
the execution
Hangloose were responsible for both the design and development of a native app for iOS, Android and Windows Phone systems. A new character "Skilly" was created to provide a narative throughout. Via the game platform, the application delivers useful information and career guidance to help young people orient themselves through the world of work.
During the pilot phase of the project 4 thematic areas were created:
- ICT for the Web (App Developer and Community Manager)
- Hospitality (Chef or Waiter)
- Eco-sustainability (Ecodesigner)
- Human Resources (Recruitment and Career Guidance)
Future developments are planned to expand the world of Skilly into other professional sectors. Stay tuned!
the results
pre-launch pilot phase
- +5000 Downloads in the first week without any promotion
- +200 Active daily users
- 5864 High score by Fabio