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Unconventional advertising campaign for an unconventional bank: pitch for Banca Sistema, an Italian online bank targeted towards younger consumers. What does being young and unconventional mean? For this campaign it meant making fun of the symbols of the financial crisis and of the banking system in general, a system which today’s younger generation views (quite rightly) with suspicion and scepticism. A bank which preferres rafting to rating, which doesn’t digest toxic stocks and which has only one bond in mind, James Bond.
