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Integrated branding consultancy for a tour operator specializing in off the beaten track holidays in southern Africa. Part of a larger network of tour operators, local on-site knowledge and decades of experience are at the heart of the client’s services and business philosophy. As such a naming and branding strategy was created that evoked the idea of genuine and authentic holidays that only a local would know how to organize.
The bright colours and patterns of traditional Zulu art served as an inspiration and formed the basis of a visual style that helps transmit the atmosphere of the destination itself. Applied to across various corporate materials, print collateral and web design.
