A new special
agent for a new
generation
Guardia di Finanza
How to bring a law-enforcement agency closer the generation of tomorrow with the aim of instilling a sense of civic duty
the idea
The Guardia di Finanza is an Italian law enforcement agency essentially responsible for dealing with financial crime and smuggling. In order to bring a traditionaly formal istitution closer to a younger generation a simple strategy was adopted: develop a channel of comunication that speaks the language of the country’s youngest citizens. Taking an existing, but under-utilized, cartoon character, special agent FINZY was created and made interactive in order to be relevant in today’s modern world.
the execution
A team of 8 illustrators and animators, using the latest software, bring FINZY to life so that he can tell his young audience all about his adventures working for the Guardia di Finanza. From the world of Italian cinema Oreste Baldini, Christian Iansante, Saverio Indrio, and Fabrizio De Flaviis give all the characters a distinctive voice.
Following on from the animated series comes a truly interactive experience: FINZY the video game. Developed completely in-house this ultimate adventure is able to completely involve young kids in the world of the Guardia di Finanza and educate them at the same time.
the results
production
- 40,000 DVDs produced
distribution
- +900 elementary schools across the whole of Italy
- +13,000 downloads of the video game from the website www.gdf.it
presented at
- Lucca Comics & Games 2011 & 2012
- Turin International Book Faire
- 4th of November Italian Unification & Armed Forces Day, 2010, 2011 & 2012